About Us

Since 1982, Alpha Services has been part of India’s continued infrastructure growth by providing customized equipment solutions to the various segments that have fueled India’s rapid development over the past three decades. An ISO 9001:2015 company, head quartered in Gurugram, Alpha primarily caters to the needs of Construction and Heavy Industries segments through supplies and fabrication of EOT/Goliath/Tower Cranes. Alpha’s products also conform to European standards (CE) thereby making safety our top most priority.

Our factories in Bhiwadi, Rajasthan are spread over 20,000 SQM. Office facilities extend over 10,000 SQFT backed by warehousing & after sales support. A talent pool of managers leads a workforce of 50+ service engineers places at strategic locations across the country.

Mr. Ragan J. Gandhi

Managing Director

Mr. Ragan J Gandhi has been leading Alpha Services since its inception in 1982. A true visionary, Mr. Gandhi has been the key factor responsible in Alpha Services’ growth over the past 3 decades. He formed Alpha Services’ just shortly after returning from the United States of America after completing his Masters in Business Administration from Barry University in Miami and since then has actively been involved in the entire operation of the company.

Under his leadership, Alpha Services has evolved to a dedicated team of 400+ and is well trained to handle the business scenario heading further into the 21st Century.

Mr. S R Joshi


Senior R & D Professional with 35+ years of extensive experience in product design & development & Life cycle management of Material Handling, construction equipment, Earthmoving & mining equipments with in-depth knowledge of structural design, hydrostatic & hydrodynamic drive system & system integration for Tower Cranes, Mobile Cranes, , Slew Cranes, Vibratory Compactors, Wheel Loaders & Hyd. Excavators. He has proven expertise in business expansion endeavors through new product development & introduction, VA/VE, Alternate sourcing/indigenization, Cost reduction, in above-mentioned product portfolios with superior quality integration. He has visionary leadership skills to realize organizational goals by systematically mobilizing human resources. Mr. Joshi has previously worked in companies such as Escorts, ACE, L&T, Voltas and many other reputed companies. Mr. Joshi has done his B.E in Mechanical Engineering from BITS Pilani He is Known for his capability to create high-performance teams, deliver quality solution & nurture strong client relationship. He is also an Active Member of ICEMA (Indian Construction equipment Manufacturer Association) and BIS (Bureau of Indian standards)

Mr. Sunil Kumar Sharma

Material Head

38+ years of multi facet hands on experience in Materials Management with Strong, Decisive & Energetic Executive Leadership positions in various Premier Automotive Organizations in India. An engineer, by profession, from GB Pant Institute of Technology, Delhi.

Prior to joining alpha he had worked with Escorts Limited (Construction Equipment Business) for more than 8 Years as a General Manager Materials.

Thorough professional with expertise in Supply Chain Management, Cost reduction& Value Engineering, Inventory Management, Sourcing & Development, Project Management, New Product Development, Supplier Up-gradation, Material controls Cost Reduction, Training& Man-Management.

He trained at IBM, Bangalore as a core team member for SAP implementation of Material Module i.e. Purchase and Stores Management through SAP R/3 at Eicher Tractors, Mandideep.

Mr. Rajesh Kumar Gandhi

Business Head

Mr. Rajesh Kumar Gandhi a Postgraduate in Business management from Bhartiya Vidya Bhawan Delhi. He has 34 Years of rich experience in construction, infrastructure mining, material handling & Capital Equipment related business.

In Alpha, his key focus areas are After Sales Support, Including spare parts, Direct Sales (Sandvik rock breakers) Export-Import, Insurance Function.

He likes about company policy of Entrusted independent responsibilities to accomplish the challenges.

Targets profit sharing by management through incentives & He believes that Alpha gives better opportunities for individual growth.

Mr. A.K Gupta

AGM Commercial

Mr. A K Gupta, is a Commerce Graduate from Meerut University, Meerut

He Has 40 years of experience in commercial operation of the company he is responsible for anything from risk management to procurement, financial reporting and managing the supply chain. He has strong client liaison skills. his role in Alpha to Examines company rules to make sure that stay relevant and makes recommendations for necessary changes, Looks for opportunities to grow a business, whether through partnerships or new initiatives, and works to take advantage of those opportunities and Analyses sales and other reports that give insight into how a company can make adjustments to improve performance. He is Confident communicator resilient to pressure and remain calm and clear minded, Natural organizer multi-task whilst managing a complex and high volume of work

Mr. Ganesh Bareja


AGM Administration & HR Head Mr. Ganesh Bareja is a graduate from M.D. University Rohtak (Haryana). He has 30-years experience in the HR department and he is also a Joint secretary of BCCI (Bhiwadi Chamber of Commerce & Industry) Bhiwadi.

In Alpha, his key focus area is the recruitment of manpower, motivation, and training of workers to achieve production target with best quality products, training of first aid and personal safety to control accident.

He likes about company policy, modern and innovative approach towards every task and he believes that alpha gives better opportunities to every member of the alpha family for better upliftment.

Vision & Core Values


Be, and be recognized as, the best crane manufacturer in the world.


To manufacture products comparable to international standards, to be customer-focused and globally competitive through better quality, latest technology and continuous innovation.


  • Leadership
  • Ownership
  • Integrity
  • Passion for Winning
  • Trust

General Info

We are one of the established ISO-9001:2015, CE Certified company with turnover of approximately 100 Crores, mainly dealing with Material Handling Equipment’s and can provide total solutions from Designing to manufacturing and installing / commissioning of such equipment.

We have highly experienced design team supported by latest design software’s like STAD and solid works. We also boast of a manufacturing infrastructure, which is almost unmatched in crane industries, leading to fastest-possible deliveries and fulfillment of our commitments to almost pinpoint accuracy.

Our infrastructure

  • Over 10,000 Sq. Meters of covered area with adequate no of overhead Cranes, Forklifts and pick-n carry Cranes.
  • 325 KVA of power generation facility apart from regular power supply. This facilities uninterrupted production and hence timely delivery. Well established quality Assurance
  • Department supported by in house Chemical Laboratory to do chemical analysis of steel pates, forgings and bars etc. In house ultrasonic testing facility to detect in-depth hidden defects. Xray viewing facility, hardness testing and fleet of measuring instruments.
  • In-house load test facility upto 260 Tonnes
  • Well-equipped in-house machine shop (please refer attached list of Machinery).
  • Weld process control through regular training of welders and destructive test
  • Maximum crane capacity built by us is 260T – 35M Span crane.

Our main motive is to sustain international standards and synchronize it with quantity because customer satisfaction is our major concern.

Our credibility in manufacturing of single girder, double girder EOT Cranes is very impressive.